Think GIF and Giphy is the first thing that comes to mind. To create quality GIFs, you need to have the best tools in the game. These tools impose restrictions that could really affect how your GIF turns out. Most of these softwares are lightweight - they aren’t devoted GIF makers. While there are thousands of tools that will double up as video to GIF converters, they all have their own limitations. Let’s get started with our list of the best online Video to GIF converters that you can use without thinning out your wallet. Or, you could use your existing video content and create engaging GIFs that truly represent your brand with video to GIF converters - For free! You could hire a video production company to create custom GIFs for you. Yes, there are billions of stock GIFs online that you can use for literally any purpose.īut you need to market your brand effectively.Īnd that means you need to create custom GIFs that truly represent your brand. Ok, now let’s get to why you opened the article in the first place. How Video to GIF converters can help up your game So, if your marketing strategy involves continuously producing quality video content, GIFs are an option that you should definitely look into.īy repurposing old videos and converting them into entertaining GIFs with video to GIF converters, you can reach out to a larger audience, more regularly at lower costs! You’re a group of individuals in-tune with the current trends and culture, making your brand feel more humane and relatable.Īnd don’t forget, GIFs have really small file sizes - meaning no matter where you upload them, blog posts, home pages, emails, they won’t affect your website loading time - unlike standard video files.Īll this in return for just a couple of minutes of work.
They show your customers that you’re more than just a company. GIFs have become such an integral part of the social media experience that businesses all over the world have started using them to connect on a deeper level with their consumer base. That’s why they’ve become so popular - they bring a feeling of belonging to the online community.Īnd let’s face it - they’re just real, good fun.īut then the question arises - How exactly can your brand benefit from GIFs? Why you need to use GIFs in your Marketing Strategy They replicate the exact emotion that is to be conveyed.īy looping frames of pop culture into video clips under five seconds, GIFs translate shared experiences into powerful emotions. But linguistics aside, there’s no denying that GIFs pack a punch.